English minority media needs your feedback


by admin on January 13, 2011

Click here to take the media survey

You’re reading this article, so there’s a good chance you’re of an English-speaking minority. There’s also a good chance you read newspapers, listen to radio reports or tune into television broadcasts.

However you get your news fix, the Alliance of Official Languages Minority Media (AMM) wants to hear about it. The group has launched its “Let’s Talk Media” survey to explore the media habits of anglophone minorities across Canada.

It’s as simple as putting in a postal code and the online survey will provide questions specifically related to the community you live in. Questions include which community newspapers you read most often (local papers The Low Down and the West Quebec Post are mentioned by name), their reliability in providing community news and which websites are the most up-to-date and reliable.

The Leger Marketing survey is the first study of its kind that focuses solely on official language community media. It will be useful for editors to adapt their publications to better serve readers, or for AMM to approach the government on language and communication policy changes.

“The survey will therefore provide an excellent opportunity to better understand our respective markets, and ultimately allow the media to provide more relevant content,” says Greg Duncan, Executive-Director of the Quebec Community Newspapers Association (QCNA).

Over 2,000 organizations across Canada have been invited to take part in the survey. In Quebec, for example, the English Language Arts Network is distributed the survey to their members. The survey is also being conducted by random phone call.

AMM is made up of members of the Quebec Community Newspaper Association (of which the Low Down is a member), CBC-Radio Canada, TFO, TV5, Association de la presse francophone (APF) and the Alliance des radios communautaires du Canada (ARC).

The survey is available at www.letstalkmedia.ca until Jan. 23, 2011 and takes about seven minutes to complete. Anyone who completes the survey and agrees to join a web panel on similar future surveys could win a prize. Results of the survey will be released later this year.